How ecosystem lack of stamina two hundred billion Apple layout the future

Objectively speaking, for a market capitalization of over 700 billion US dollars of the company pick prick is a need courage to do, especially when the company is known as the most Apple fans.

After all, iPhone 6s market is still the most selling mobile phone, Mac adverse economic growth, public expectations for iPad Pro plus, plus more than 700 billion US dollars in market capitalization and $ 203 billion in cash reserves, you must be very strange in these outstanding how the data will come to Apple’s lack of stamina behind the conclusions?

Like Apple’s ad says “change is always changing,” meaning that no one can break the law, Apple, too, as a technology company is difficult to have a never compromised walls, yesterday was the first in the world Today, there may suddenly collapse, look at Nokia is the best example, technology companies may be the best scene so ten or twenty years, and if you are interested to read the global market value of the company over the past few decades the list you will find The most enduring vitality basically like Exxon Mobil this resource companies, and indeed very few technology companies.

Why Apple can quickly become a nearly a decade so attractive company? In fact, the “user experience” words, while supporting the user experience is a set of ecosystem structure from the details to the architecture played. Of course, this is the author of the summary said Joe closer, Steve Jobs’s words, “Why Apple will provide a better experience for users, because Apple is to have the whole system of company products, hardware, software and operating system Apple has, Apple has the ability to assume full responsibility for the user experience, the ability to do many other companies can not do. ”

Apple really rely on impeccable ecosystems most companies do not do something, but people often far behind the glossy accepted desolate, because Apple’s closed ecosystem means that once lost property continue to produce disruptive innovation ability, then attached to the iPad and iPhone developers and content providers will immediately dispersed, like Nokia as quickly stumbled scenario does not occur in the apple body.

Obviously this is not the result of the author obscenity, since entering the Cook era, Apple was criticized the most is no longer hardware innovation, and innovation is a catalyst for Apple’s hardware ecosystem functioning continuously, as Steve Jobs designed ad “We re-invented the mobile phone”, Apple’s profit lies in mobile phones, tablet PCs and innovation to the next terminal, if the user does not like Apple’s end, no matter how powerful the Apple ecosystem, can not escape the fate rest on our laurels and lose to innovate for Apple tantamount to drastic.

Even the latest iOS9 system is also being criticized again and again, many users Tucao function that Apple considered “innovative” in fact already implemented in the Android system, and even some features did what, there is no system iOS 6 to iOS 7 interface dramatic changes . Apple is gradually losing innovation seems to have is an indisputable fact that the data behind it and no one can be a lonely parabola at the vertex, while everyone knows that the top of the parabola behind what is!

Therefore, it is necessary for Apple to use its cash reserves to do something, especially in electric vehicles, mobile payment, smart home, which is full of future electricity providers genes huge market, Apple is there deep thinking and layout? The difficulties they face what is it?

Apple iPhone car can experience instant success?

Apple repairer now is an indisputable fact, even have a price estimate, probably $ 50,000, the price looks very close to the people, but from the author himself that 300,000 of the car, in the United States price is only less than 20,000 US dollar, the price in the domestic market should be close to one million fear price.

Repairer’s remarks about Apple has been popular for many years, and now can erupt so much energy is mainly due to the Cook himself admitted himself, and Cook’s statements I think the most important thing is to let the people it claims after a car Species iPhone experience, fake If, ​​as Cook said, it will be the history of mankind’s most massive mobile Internet devices.

Next we need to explore the content and nature is why can not. First, why is that Apple repairer? This seems to be the essence of a technology company and not commensurate with Microsoft Why not build? Intel Why not build? Apple wants to make cars alone, first, Apple is a technology and human advertised in the fork of the company, its products to become a major part of human process, take a look at the previous iPhone, Macbook, iPad, so its not just a technology company, it can happen all high-tech products and human relations are full of interest.

Second, Apple itself has always been only to Google, Sony, Amazon frequent black Technology companies as the biggest competitor, which means that in the future the strategic necessity to refer to the action of these three companies, but we all know Google driverless project has landed many years, for Apple, naturally can not let Google formed a dominant situation.

Third, although Apple boasted a single product for many years to conquer the world, but the lack of innovation in today’s situation, the product over a single malpractice revealed beyond doubt, iPhone accounted for almost 70% of Apple’s revenue, this is very dangerous, A mistake could face the risk of falls from a height from the top of the parabola, so that much-needed car like this “big business” was added to the capital markets to boost the imagination.

Answers over why, then we should talk about the problem can not, Apple is now cash reserves reached $ 203 billion, which is even close to the automotive industry NO.1 Toyota’s market capitalization (236 billion), so in this repairer the thing without worrying about money.

However car than any electronic products must more complex, for the benefit of the auto giant will never consider the core technology sharing with Apple, plus Cook said let the people have a car after the iPhone experience, means that Apple car there and only there will be an electric version, because the engine mostly by auto giant holds the core technology, and the motor is no such barriers, as Apple, naturally can not look at someone else’s tune.

Cook also worked with Ferrari president Luca di Montezemolo had substantial contact with well-known after the meeting with President of the luxury car brand after the meeting declared: “Ferrari and the presence of the two brands Apple shared values, are focusing on brand, focus on exclusive rights, consumer focus, focus on the environment and so on. “But Ferrari’s keynote and Apple does not match up to act as Apple’s former automotive design consultant, or that future Ferrari cars fitted Carplay, basically there will be no too deep-level cooperation.

The tone of the match and Apple is clearly Tesla, and even some urgency Lee Ji Gong shareholders vigorously match Apple’s acquisition of Tesla, of course, Apple’s financial resources to acquire what Tesla was not too difficult, but awful is strongly together “marriage” of the two parties but no trace of ambiguous signs, why bring that is accustomed to the use of Apple has completely got the idea, you know if Apple’s acquisition of Tesla, at least in leading repairer struggle on the road less two to three years.

This point of view to look at from the company’s operations, although Apple’s future vehicles will also be power-driven, with today’s Tesla Motors almost the same, but Tesla still follow the traditional pattern of industrial companies, own design, your own production, marketing yourself, you know Tesla 510,000 square meters of new factories have to start building. However, Apple’s mode of operation is only to provide design and its own channel, all production is outsourced, such as Foxconn (cars may be run by BMW or Magna International OEM) that Apple apparently not stupid enough to go back to this burden .

So Apple will certainly be making cars this thing go step by step, through the acquisition of money estimated to be difficult to achieve a short cut.

Why Apple Pay no cash embattled community?

If you work in Zhongguancun, the ITC where these office buildings, nearby supermarket every noon must be overcrowded, you wait even longer than the rest of your meal time, you will not complain cashier professional ineffectiveness, while cautioning own solution to the problem is the meal ahead of time, but maybe everyone is not seriously thought about what this situation is the root cause.

In fact, this is not the staff inefficiency, but the change to pay cash movements occupy a lot of time, in addition to the payee in many cases large bill for your very disgusted, but if you are deprived of these links in the ” cash “, then showing a scene will be completely different, so you’ll want to live in a cash society, which can greatly enhance your life experience and efficiency.

In the end what is no cash society, perhaps express an official TfL allows you to have a more clear understanding, the official said: passengers move about in the future only the wrist or swipe the phone can ride yes, in the future of mobile payments will generate disruptive change to the traditional pay-industrial operation, just as the contribution of iTunes in the digital music media sales made by the same.

For mobile payment, Apple is not in the forefront of manufacturers, was launched in 2014, NFC-based Apple Pay, while in 2010 Google began to join the NFC protocol Android system, the most critical is Apple Pay besides lying iPhone inside an application, and there is no advantage at all. So Apple hopes to use hardware charm and simplify the process help the promotion of Apple Pay, though Apple Pay future remains uncertain, especially in the biggest market in China this apple.

First, Apple’s mobile phone penetration rate compared to Android phones, but still has a large gap, only 18.1% of the former, while the latter is as high as 80.4%, objectively speaking at today’s smart phones more and more low-cost, if Apple has been This noble gesture, it accounted for almost two unlikely there will be too obvious change, saying quantitative cause a qualitative change, which means that Apple must first complete the accumulated amount of hardware devices, but this time Android users already rely on micro-channel pay and Alipay walking dominated, Apple Pay very difficult to have the opportunity to squeeze in.

Of course, you might say, China’s huge population base, 18.1% and has also been a lot, it is true, but now the number of users for all iPhone Apple Pay interested in it? In my view the number of a few, the most critical is that even if you are a iPhone user, you can still use the micro-channel payment and Alipay, then only need to open up the bracelet and micro-letters and Alipay linkage, that Apple Watch the advantage will be gone, After all, consumers are more willing to pay for low-cost and habits.

In addition, domestic manufacturers powerful cloning capability is also a major obstacle to Pay Apple, there is news that Apple Pay millet has been in the test class of business, and like Huawei, Meizu, Lenovo and other domestic manufacturers are also planning to launch similar mobile payment business, no doubt domestic manufacturers and micro-channel payment, Alipay behind Tencent and Ali clearly know how to play and the rules of the Chinese market, which is clearly the government’s public relations capacity, Apple can not be compared.

But Apple also is not no chance at all, after all, is Apple Pay China UnionPay payment partner port monopoly as the largest POS machine manufacturers formed a micro-channel, Alipay and other third-party payment platform, which does not have, but Today, there are still differences between Apple and China UnionPay POS machines commission on the distribution ratio, which is the cooperation between the two has yet to below a deep-seated reasons.

From a global perspective, Apple can rely on its strong stance so as to put pressure on banks to promote Apple Pay, and even some competitors revenue under its command is also no problem, but in the Chinese market, then the money even if you do not use any eggs.

Apple’s smart home market inputs and output potential

Smart Home is a trillion dollar market, but Apple’s performance is somewhat absent-minded today, except for those related to patent applications still do not know how long it can be achieved, almost a blank.

The other hand, Google last year to $ 3.2 billion acquisition of Nest– a smart thermostats, smoke detectors and other products known companies, is through Google ecosystem focused on creating intelligent home system, is quite interesting is the founder of Nest exactly iPod’s father Tony Fadell, Apple’s, but he had one of the most right to speak with a few people.

While Google is also intended to lead the future development direction of smart home market, the establishment of an industry coalition, the Alliance aims to encourage manufacturers to use Thread smart home networking standard. Although you may have too much prestige by the founder, and let you have a strong curiosity Nest smart thermostat to know the company, but in fact the dominant Nest intended future communication between the smart home, which is what Google The arm of the root causes of their income, because Google realized that living room revolution will eventually lead to the arrival of the Internet of Things era.

Thread a new coalition including Samsung, ARM, Freescale and American Silicon Laboratories. Intelligent fan manufacturers Big Ass Fans and electronic lock manufacturer Yale is also Thread members. Nest Product Manager Chris Boluo Shen expressed, Thread is a safe and low-power characteristics of network protocols, compared with Wi-Fi, NFC, Bluetooth, Thread more suitable for connecting smart home products. And Correspondingly you will find, in addition to Apple TV, Mac Mini Apple has long been lacking for the home environment in China.

From a psychological point of view, people tend to be inherently good grades and do the check, Apple can not be contrary to the objective laws of nature, love of movement characteristics of the product seems to have become a gene Apple, but the latest Apple Watch still not faded moving character. Apple is not good for the home environment product line layout, but it is the inevitable trend of networking equipment development, and Google has gone on the road, there are some apples in slow motion.

But in my view, has not much time to wait for Apple to achieve patent, now the only effective way is to acquire or equity cooperation, such as a Honeywell company’s Lyric, the company is mainly involved in aviation products and services, buildings , household and industrial control technology, automotive products, turbochargers and specialty materials, is a truly high-tech enterprises, but Honeywell unlikely that company sold Apple, but Apple’s money and influence for the Honeywell reach some kind of strategic partnership is not a problem, while Honeywell advantage in buildings, homes and industrial control technology, Apple apparently can become the era of things right to speak of a catalyst, for Apple is the time to act up.

How do electric providers apple second millennium?

For those who have the Apple product users who, in the way the vast majority would choose to purchase at Apple’s official website alone, such as the author in the hands of iPhone, iPad, without exception, are in Apple’s official website to buy, and therefore objectively Apple It is a strong electricity supplier gene.

Even in the US market to Apple’s online sales are second only to the Amazon, in my view such a good gene not take advantage of Apple is indeed too much pity. For those in the official store to purchase the Apple devices for consumers, most people would choose related or unrelated third-party accessories, because they believed that since these parts are able to meet Apple’s standards, certainly in terms of quality It is excellent, which is obviously rely on the halo effect of Apple’s brand, but did not realize that the halo effect in the broader market for its own arena is.

Although the size of the company, the Amazon is also more apples there is a gap, but in the electricity business market, Apple store alone is difficult to pose a threat to the Amazon, but if Apple willing to spend cash in the bank exists, can build a future and Amazon’s electronic business platform competition is not an impossible thing.

Of course, the best way is to acquire, in my view the fourth largest US retailer Target (Target) is perhaps the most suitable for Apple, because of long-standing relationship between the two is very ambiguous, such as Target years ago Apple has opened dozens of stores in retail outlets in Target this year is to become the largest retailer Apple Watch.

You can buy on Amazon is fully able to buy products at Target, and many times the price advantage, which stems from its 50 years together to create a large channel system, the most critical is Target’s new online shopping Amazon service people feel unique style – from products such as diapers provide regular shipping services, to launch video streaming on-demand service, to offer free shipping and give discounts for members and the like. All of these services are offered by Amazon to follow a similar, many people may not know the network marketing business in the past decade Target are outsourced to the Amazon to do with Amazon gene apparently what Apple needs.

After all, Amazon’s market capitalization of $ 150 billion so that Apple can not and have more ideas, and Apple spent more than 300 billion dollars on large and comprehensive system of channels, as well as the Amazon-style class business platform revenue may be under, abundant capital, Apple’s halo effect and the right to speak in the mobile Internet era, plus sound channel structures, which is obviously the perfect electronic business model, even Amazon has not done so perfectly, while Google’s online shopping site Google Express is completely No electricity supplier of the form, with one fifth of the price of Amazon’s market value beat Amazon, Apple does not have reason to get started?

Written in the last:

In the business world if you have absolutely no chance to say, you might say that if Nokia is not so burdensome system leads to communication is not smooth, and so if you can early in transition, it will not become a decline after the acquisition is Microsoft’s brand, it It does not lead to a thousand people unemployed, which is perhaps a given number of technology companies. Although you can not predict the future, but we must do now, and as open up Xinjiang soil, people feel dull and the same phenomenon may not last long, especially for companies like Apple oligarchs, it must always ponder exactly how you can do the best, especially for future layouts.


Apple’s new patent applications or can not ensure that the iPhone screen broke

According to Taiwan media on October 26 reported that Apple recently filed a new patent, it may be an effective solution to an impact force is falling on the ground. Future Apple fans might not need to worry about the iPhone screen is fall rotten.

Apple’s new patent will be an effective solution to the impact force generated when the product falling on the ground.


It is reported that Apple recently filed a patent ,, called “electronic device screen active protection”, which is a mechanism to protect the screen.

The patent document discloses data show that Apple has a patent is made of an elastic plastics, polymers and thin metal composition protective device in four corners of the screen. Once your phone accelerometer, a gyroscope and height sensor inspection device being dropped to the protector on the screen will automatically pop up and fully absorb the impact when it hits the ground, to avoid direct contact with the ground and damage the screen. After the fall process, the screen saver will automatically income within the body.

However, many patent applications as Apple, this screen will really take the initiative to protect the patent whether or when it will be applied on a product in which, pending further observation.

Flow battery technology breakthroughs: store solar energy will become reality

Jena University (FSU Jena) chemist redox flow battery technology research group has taken a decisive step in the oxidation, the new battery is easy to handle both safety and economy: the new battery using an organic polymer and a harmless salt solution. “This battery innovation lies in its significantly lower price,” said Dr. Martin Hager representation.

Compared with the conventional battery, the redox flow battery electrode is not formed from a solid material (e.g., metal or metal salt), but in the form of a solution exists: the electrolytic solution stored in two tanks, respectively, to form a battery of positive and negative. By means of a pump, the polymer solution was transferred to an electrochemical cell, the polymer is reduced or oxidized electrochemically, thereby charging or discharging the battery. In order to prevent the electrolyte solution mixed with each other, the battery electrolyte solution through a membrane isolation. Martin Hager explained:. “Energy storage capacity of a new battery, and the rated power can be adjusted individually.” In addition, hardly any self-discharge occurs.

Most conventional redox flow system using dissolved heavy metals vanadium sulfate as an electrolyte solution. Not only extremely expensive, but also highly corrosive, so need to use a particular film. In addition, the battery using the new synthetic materials, no longer need to use a strong acid; polymers can be in an aqueous solution, “swim” was. “The new battery using a simple, low-cost cellulose membrane, to avoid the use of toxic and expensive materials.” The study’s first author Tobias Janoschka said, “This oxidation of the polymer-based redox flow battery is very suitable for large-scale wind power energy storage system field and photovoltaic power plants. “Dr. organic and polymer chemistry Chairman Ulrich S. Schubert and Professor of the University of Jena in Germany represented.

In this test the first University of Jena, the redox flow battery can withstand up to 10,000 times the charge cycle, and not lose key stocks. Studies show the energy density of the system is ten watt-hours per liter. However, scientists have begun to larger and more efficient system.

More graphics power for the embedded market

AMD has introduced “Merlin Falcon”, the first SoC Processors its Embedded R-Series. The based on the 64bit-x86 core “Excavator” components promise in combination with the 3rd generation of the Graphics Core Next GPU a high-end single-chip solution for particularly heavy applications graphic.

System-on-chip architectures (SoC) permit by their small form factor and simple space-saving board and system designs. With the R-Series AMD announces its next generation of single chip solutions for high-end applications, place high value on the high-resolution graphics and multimedia performance, such as the ability to hardware-accelerated decoding of 4K video. Together with a wide range of peripherals and interface support, the proven Radeon graphics architecture and support of DDR4 memories be based SoCs the R Series to a wide range of embedded applications. Moreover, the components meet first the HSA 1.0 certification (Heterogeneous Systems Architecture) for a more energy-efficient computing.

“In an increasing number of embedded applications a claim to immersive graphics, visualization in high quality and parallel computing is,” said Jim McGregor, an analyst of the high-tech consultancy TIRIAS Research. “In this regard, the Embedded R-Series represents AMD an extremely attractive solution.”

The embedded SoCs R Series, codenamed “Merlin Falcon” are equipped with the third generation of AMD Radeon GPU architecture and integrated multimedia technolgy. In addition to a significant increase in graphics performance, the components thus provide a support for High Efficiency Video Coding (HEVC) in full 4K resolution and DirectX 12. Compared to the previous generation of Embedded R-Series APU, also called “Bald Eagle”, can the SoCs with better by up to 22% GPU performance Attending. The graphics performance compared to Intel-powered with Broadwell Core i7 series is loud 3DMark11 benchmark tests even up to 58% faster if the CPUs operate at 15W.

The integrated graphics systems include among others up to 8 processing units, two blocks and a rendering clocked at 800MHz GPU up to (819 GFLOPS). The operating temperature of the CPU and APU of the components is from 0 to 90 ° C.

With the embedded market in focus, AMD has the Embdedded-R-Series equipped with additional, industry-relevant features. These include temperature control, support for DDR3 or DDR4 memory in dual-channel mode with ECC (Error Correction Code), Secure Boot and a larger L1 data cache. Designers are adapting from 12W to 35W as required able to configure the TDPzu and in 1 W steps. Also, the form factor was compared to the previous series “Bald Eagle” improved, “Merlin Falcon” comes with a 35% smaller footprint from.

The AMD Embedded R-Series SoCs support, inter alia, the operating systems Microsoft Windows 7, Windows Embedded 7 and 8 Standard, Windows 8.1, Windows 10, and AMD’s open Linux drivers, including Mentor Embedded Linux Mentor Graphics and Sourcery CodeBench IDE development tools from Mentor Graphics.

To strengthen Sony CMOS image sensor business does not rule out possible acquisitions

In August after Sony launched the world’s first 4K video recording functions built digital camera α7R II, we will continue to push high-end α7R series. The products do not use chemical low-pass filter (bandpass filter), so the image sharper. Pixels increase from 36.4 million to 42.4 million and at the same time strengthening the autofocus (AF) and the anti-shake function.

Nihon Keizai Shimbun (Nikkei) reported that the camera and a 399 phase focus, 5-axis image stabilization system and other characteristics of 4K video, photographic value (ISO) up to ISO 102,400, combined with high-resolution, high sensitivity and High-speed Focus models, the actual price of about 451,000 yen (about $ 3,800).

According to the medium-term business plan at the beginning of Sony Kazuo Hirai, president and recently published an interview with Japanese media interview, once again stressed that the main cause of technical standards Sony CMOS image sensor is higher than the other 2 to 3 years in the industry, especially the mobile phone camera aspect of the stream of orders It does not, but also because thanks to the CMOS image sensor, Sony continued to dominate the digital camera industry.

Sony’s sensors except for their own cameras, among other manufacturers, but also for the driver, robot, unmanned aerial vehicles to detect and around the object distance between. However, a non-Sony exclusive image sensor technology, along with TSMC, OmniVision (OmniVision) joined the ranks of the image sensor, Sony’s technology actually can lead long, it remains to be seen. And with the memory and LCD prices are no longer expensive, or will become money-losing business.

However, the introduction of ultra-high-pixel camera of the industry not only α7R II, often used as a control group, Canon (Canon) EOS series 5DsR, up to 50.6 million pixels, is the world’s first 50 million pixel than pixel camera, not only with high-speed continuous shooting function, and because the camera makes a seamless micro-lens technology, and remove the optical low-pass filter to improve clarity, can achieve low noise and wide dynamic range (Wide dynamic range) image quality.

In order to establish a leading position in Sony image sensors, today announced the spin-off will enhance the growth of the business. Hirai expressed willingness to cooperate with the plant developed CMOS sensor, and does not rule out acquisitions manner, the CMOS sensor business covering R & D, manufacturing, application and other fields. That is on the 8th as Sony announced the acquisition of the image sensor startups Belgium R & D enterprise SoftKinetic Systems, or help enhance virtual and augmented reality (AR) technology development strength.

In addition, before the Canon (Canon) has introduced up to 250 million pixels, mining 29.2mm x 20.2mm, APS-H size CMOS image sensor, will be used in digital surveillance, industrial image recognition, Sony digital image career Senior Managing Makihara Kimio said that if customers more than 100 million pixel camera there is a demand, of course, mass production, but did not see the relevant requirements. The implication that is, Sony has research and development capabilities of the product, but that the current market demand is not high. Should know something: Sony Sony M Softkinetic as to why the merger of Belgium’s high dynamic range image sensor innovation company Softkinetic Systems SA, in order to promote the development of the company towards the next generation of high dynamic range image sensors and solutions ahead?.

Sony recently in and Softkinetic Systems after its shareholders agreed to announce the completion of acquisition of the company. After the acquisition of the company, with ToF (time-of-flight) high dynamic range image sensor technology Softkinetic, and related systems and software, have switched to become fully held subsidiary Sony.

ToF is a method to distinguish between something and distance. Two size sensors placed above the distance measurement pixel ToF measurement light from the light source, the reflecting object, and return to the time of flight required impact sensor (deferred).

Sony will focus on the expertise of Softkinetic ToF high dynamic range image sensor technology combined with the company’s own, aiming high dynamic range image sensor development and the next generation of solutions, not only for the development of image field, but also related to and induction The wider range of applications.

The results of this merger, is not expected to have a material impact on Sony ended March 31 integrated fiscal year earnings.

Chinese enterprises to quickly acquire 85% stake in two subsidiaries of AMD

Not long ago, AMD announced that it will spin-off the graphics chip department and set up a new department –Radeon Technologies Group, the reorganization caused the industry in an uproar. After the news, due to funding constraints, AMD is considering the sale of a 20% stake at a low price to the private equity firm Silver Lake Capital (Silver Lake Management), which Microsoft is likely to become buyers.

It now appears that domestic enterprises action faster. October 17 at noon, the domestic IC packaging giant one through rich micro-power announcement, the company intends to implement a major reorganization of assets, has acquired 85% stake in the famous microprocessor and graphics processor vendors AMD designed its two subsidiaries, Enhanced package main industry.

Announcements, the company has set up the first layer Runda acquisition platform Nantong Investment Limited (hereinafter referred to as “pass Runda”) on the transaction, the strategic investor country IC Industry Investment Fund Ltd. and other equity and intends to (or) debt investment and other ways to pass as a co-investor Runda capital increase, through cash purchase will Runda located AMD (Advanced Micro Devices) 85% stake in China. At the same time, through Runda will establish a wholly owned subsidiary in Hong Kong (hereinafter referred to as “SPV (HK)”), SPV (HK) will cash purchase Advanced Micro Devices Export Sdn. Bhd. (Hereinafter referred to as “AMD Penang”) 85% stake.

AMD is designed for the computer, communications and consumer electronics industry designs and produces innovative microprocessors, Flash memory and low-power processor solutions for the computer program areas of the company. The Penang-based AMD AMD AMD Suzhou and affiliated subsidiaries specializing in packaging and testing services, primarily for receiving the AMD chip packaging and testing of internal operations, before the reorganization, the only client-based AMD AMD AMD Suzhou and Penang .

Through rich micro-power, he said after the acquisition is completed, will help the company enhance the international influence and enhance Chinese enterprises in overseas market visibility; the introduction of advanced production equipment, master the advanced packaging and testing technology, the development of high-end products, achieve higher the level of profitability, obtain a dominant position in the market competition.

LED into the cost of CSP hot era so much more difficult problem is not resolved

CSP into LED human vision is not one or two days, from Lumileds introduced to the now almost-chip companies have to participate, and even packaging companies are beginning to relate which, however CSP is applied in the lighting still very rare.

For CSP concept of hot, not only to reduce its costs in terms of cost, but from it into the LED industry on the “to be out of leather packaging business life” and fire. But if you want to compete with the current LED product front, I’m afraid not imagine so fast.

Advantages cost escalation CSP highlights

Full name CSP Chip Scale Package, also called chip level package. Conventional packaging which is defined as the volume of the same LED chip, or a volume of not more than 20% of the LED chip, and full-featured package member.

Which has been around for ages in the traditional semiconductor industry, according to the conventional semiconductor package development process point of view, it has undergone TO → DIP → LCC → QFP → BGA then CSP. This technique appears whose main purpose is to reduce package volume, improve the reliability of the wafer, the wafer to improve heat dissipation.

And since entering this year, LED industry gradually towards a mature, competitive advantages of conventional LED packaging products gradually rose to fight for money. According to TrendForce’s Green Energy Business Unit offers Show LEDinside, Q2 2835 mainland mainstream lighting market, declines of 10 to 17 percent, its main specifications 0.5W price decline is to reach 17%, visible LED has entered the large-scale price war era.

With the cost of large-scale era, whether it is large or listed companies focus on segments of the small and medium enterprises, there is a different competition. And in today’s lighting market, we compete to lower prices, each package promotional banner branded device constantly forced to quickly occupied the LED lighting market Heights. CSP can be described as homeopathy and health, to a large extent solve the customer requirements for the product cost.

Comparison of CSP can be applied directly in the customer’s PCB board ultimate goal of CSP is currently still in the initial stage of development. But once CSP achieve this ultimate goal, it will effectively shorten the heat source to heat the substrate to reduce the source of the thermal resistance path, whether it is from when the product price or stability, are better than the current LED.

From the industry point of view CSP mature period, because with no substrate, wire-free, small size and light density advantages, omitting some of the intermediate links, so that the costs have been dropped, to eliminate some of the uncertainty. In addition, since as existing traditional semiconductor technology has matured, when being re-used in the LED field, nature is able to shorten the maturity period of its technology.

From the technical point of view, because CSP is a very early use of the backlight and flash, its own technical problems do not exist, but because the mass production yield is not high, resulting in a high cost is the current problem. With the optimization and upgrading of process equipment, said CSP completely replace perhaps impossible, but definitely not the market just before those special areas of possession, future applications will be more extensive, especially in the lighting industry.

Restricting process maturity yield is the key

It is well known as a technical high content of CSP, how to cut, or select an entry point and catch up vital points. If too far ahead, one to the technical level of difficulty and the risk is too big, probably without success; followed by demand from the market point of view, is not enough to achieve market-oriented support force, resulting in a relatively small market, there are no technical or market caused blank period. Conversely, if too far behind, not only the gap between the level of the global LED industry is growing, resulting in wasteful of resources, also a departure from the mainstream market demand.

Here, we must mention or reference to the concept of ITRS (International Technology Roadmap for Semiconductors International Technology Roadmap for Semiconductors) technology node. This concept is defined as “to achieve significant progress in the process.”

The reason for the current CSP market applications in the lighting field little or not cost effective. And that reason is not dependent on high technology. CSP due to the small dimensions, the mechanical strength of the deficiencies, material sorting test process is difficult, SMT mount technology requires higher technical barriers, etc., resulting in finished product yield is not high. Thus, CSP package Free applications for lighting manufacturers belong to a new subject, there are still many issues to be resolved.

In this regard, LatticePower Hanmin Zhao also said that although the CSP technology reduce or even remove the stent, reduces packaging costs, but also have certain characteristics luminous appearance and better heat dissipation, etc., in the very attractive for many applications force, but subject to chip small, high precision placement equipment, unprotected stents, are more vulnerable than traditional SMD package and other limitations, making CSP in some areas will develop more quickly, while in other areas it would be more slow.

Having said that, but before the traditional dress contrast white LED development, CSP technology is mature period should be shorter than the original maturity period of LED being installed.

From the current point of view into the LED business, already mature LED products, technology has reached a pinnacle. Although CSP are still in the development stage, but the current LED LED when companies have not just touched, and now many of them not only have many years of industry experience, but also acquired a number of foreign companies with experience and get some related patents.

Thus, although the CSP is still not mature with the current price of LED products to fight, but the fight will not take much longer than the original LED maturity period.

Apple four days to acquire two companies in the field of artificial intelligence attempt to challenge Google

According to foreign media reports, Apple has acquired artificial intelligence company Perceptio. As a start-up company under, Perceptio developed technology that allows companies without too many users share data, advanced artificial intelligence systems run on a smartphone.

Furthermore Apple is also on Friday also confirmed that the company acquired UK voice technology startups VocalIQ. The latter developed artificial intelligence software that can help computer users a more natural conversation. Acquisition VocalIQ, will help Apple improve virtual voice assistant Siri, and is expected to further promote Apple’s car project. In VocalIQ speech processing and machine learning techniques can be integrated into wearable devices, home networking equipment among the same time, the company special attention to the development of automotive applications. VocalIQ with General Motors had already established a partnership.

Apple’s latest analysis of the industry for job recruitment, Apple is accelerating the recruitment of specialists in artificial intelligence and is a significant expansion of the size of its artificial intelligence team to challenge in the field of long-term occupation of the dominant Google.

The analysis results confirmed multiple sources, as the vanguard in this field, is currently Apple is trying to increase the relevant personnel at least 86 machine learning field. According to Apple, a former employee said the increase in the number of 2-3 times over the past few years, the experts hired by the company in the field of machine learning.

Modules for SuperSpeed ​​USB to FIFO Bridge ICs

In order to promote the use of its USB interface technology of the next generation, provides FTDI Chip on new evaluation and development modules.

The FT600 / 1Q USB 3.0 SuperSpeed ​​ICs from FTDI are already in mass production and now are ready for it the UMFT60XX modules. Four models offer different FIFO bus interfaces and bit widths.

With the modules is full access to the operating parameters of the FT600 / 1Q-blocks in order to make an evaluation and connection to external hardware such as FPGA platforms leading manufacturer can.

With dimensions of 78.7 mm x 60 mm and the UMFT600A UMFT601A offer HSMC interface (High Speed ​​Mezzanine Card) with 16 or 32-bit wide FIFO bus, respectively. The UMFT600X and UMFT601X have the dimensions 70 mm x 60 mm and offer FMC connector (Field-Programmable Mezzanine Card), also with 16- or 32-bit wide FIFO bus.

The HSMC interface is compatible with most FPGA reference design boards from Altera, while the FMC connector provides the same function with respect to Xilinx boards. The UMFT60xx modules are compatible with the data transfer rates of USB 3.0 SuperSpeed ​​(5 Gbit / s), USB 2.0 High Speed ​​(480Mbit / s) and USB 2.0 Full Speed ​​(12 Mbit / s).

They support two parallel slave FIFO bus protocols with a data burst rate of 400 MB / s. The multichannel FIFO mode can handle up to four logical channels. In addition, a 245-synchronous FIFO mode, which allows an optimized operation.

“We recognized early on that USB 3.0 designs to build instead of MCUs on programmable logic, which embedded developers offers numerous advantages,” said Fred Dart, CEO and founder of FTDI Chip. “This allows the unit costs nothing to control and avoid writing / compiling extensive C-code.”

Dart continues: “We are working closely with major companies in the FPGA area to 3.0 drive this technically and financially efficient way to integrate USB. The new modules are compatible with most FPGA development platforms, such as those offered by Xilinx or Altera. “

US ITC: Samsung did not infringe on patents Nvidia

October 10, according to foreign media reports, the US International Trade Commission (ITC) Friday ruled that Samsung Electronics will use unlicensed graphics chip company Nvidia technology approach is not inappropriate.

Nvidia Corp. sued ITC in September 2014, sued Samsung and Qualcomm. Nvidia while still in federal court in Delaware sued the two companies. Nvidia accused South Korea’s Samsung and Qualcomm to use its technology in the field of graphics chips in without permission.

Nvidia said that Qualcomm’s “Snapdragon” processor with Samsung’s “Exynos” processor violated the company’s patents ITC to ban the import requirements include “Galaxy” brand of smart phones and tablet PCs, including several models of Samsung products.

Samsung conducted a counterattack. The company in November last year Nvidia counterclaim in federal court in Virginia, complains of patent infringement. Samsung has also sued a client of Nvidia.

ITC has the power to ban the import of its products that the infringement of US patents. Companies often brought to the ITC proceedings in order to ban the product, for the sake of a claim in the District Court to initiate proceedings.

ITC judge said that Samsung did not infringe on two patents Nvidia’s. In addition, although the Samsung patent infringement for another use, but the judge ruled that the patent is invalid, the reason is that the third patent, compared with the previous known innovation invention patent does not exist.

Nvidia spokesman said, ITC all members will assess the verdict and give final judgment in February next year. “We still have confidence in the case,” he said.