ARM CEO said in an interview this week that the smart phone and tablet PC market incentive competition, forcing chip makers have to accelerate the release of new processor speed.
In the field of smart phones, in addition to Apple, Samsung and HTC and other mobile phone manufacturers from the Android camp, also have issued annual pace followed a flagship device to compete with better screen, faster CPU, bigger RAM in order to attract more consumers to buy their products.
And the market most of the flagship smartphones, mostly from ARM processors all company solutions. ARM CEO Simon Segars this representation, and as such, competition has become increasingly fierce, they also have to accelerate the introduction of more new chip.
“We have been trying to provide higher performance and use the best process technology chip, and want to have the best power design.” Simon Segars added.
As we all know, basically today we have contacted a smart phone are inseparable from each contribution ARM, even with their own chip design known as Samsung, Apple and Qualcomm, also through authorized after ARM, and then customize the adjustment and optimization, in order to more adapted to the specific use of phones and tablets. Now, however, in addition to Apple, most manufacturers are used directly in the public version of the ARM design.
As mentioned a faster ARM chip design major, it means that the program has been released some chips soon have finished device. For example, in March this year, the official announcement of the new high-performance ARM Cortex-A72 architecture, it is expected to occur before the end of this year on new equipment for production issues to consider, get together and equipped with the chip mobile device, it might wait until the first half of next year before It will debut.
In fact, Cortex-A72 is also the birth earlier than expected. The current mainstream flagship chip architecture used mostly Cortex-A57, ARM from 2012 originally released to production, probably spent nearly three years. Cortex-A72 Cortex-A57 is the next generation upgrade products, if this can be mass production, then that ARM has accelerated the rate more than doubled.
Unfortunately, Simon Segars not yet made any comment on the Cortex-A72 chip plan, but he acknowledged that ARM has indeed accelerated the chip design work, CPU design is one of the causes of the increase. In addition, the CEO also said that in addition to the CPU part, ARM is considering improving the memory and speed of data exchange between components.
Intel is the biggest threat
Typically, Apple every 12 months for the introduction of a whole new generation of the iPhone, the new A-series processors, including CPU portion of the chip, connectivity and graphics processing unit and other modules. ARM If annual periodic upgrade plan, just to catch up with Apple’s pace, why ARM is that?
In the high-tech sector, many manufacturers have become accustomed to the pace of upgrading PC product line, usually every year or every 18 months. In this regard, focusing on the field of PC research institutions Mercury Research, Dean McCarron, principal analyst believes, ARM sure that the smart phone industry to meet every six months or one-year update cycle.
The analyst’s remarks in fact justified. A few years ago, a faster update cycle, so ARM has been leading its main rival Intel, but the small number of chip Intel designed for mobile devices. However, in the past two years to speed up the update rate suddenly Intel mobile chips, even at the delayed release of the PC market, the pace of new CPU, the purpose is to strive to break the long-term ARM in the mobile market hegemony.
Intel this year released two codenamed Merrifield and Moorefield’s Atom family of chips, while earlier this year, Intel chips, code-named Sofia, has officially shipped. Sofia is the Intel chip factory and domestic cooperation Rockchip chip, more importantly, time is only a few months, then will complete the chip design.
Next year, Intel released a more high-end Atom chips, code-named Broxton. The chip’s scary is completely modular design, similar to the ARM current design, so Intel can reduce the time and cost of innovation, not only can quickly modify the Intel chips, but also easier to customize products.
Overall, the market is more competitive, a direct result of the new chip to market faster, but the chip design manufacture is a very complex business, how fast the chip upgrade cycle also remains to be seen.