No long ago, if you just bought a new car, car manufacturers also do not how to contact you, unless you want to wait for a new car when you sell. Things are changing all that. Things to make “connected car” has become a hub for networking services by composition of ecosystems, thereby providing consumers with many benefits, such as better security, richer user experience as well as new products and services. From the perspective of car manufacturers, which also helps to build sustainable customer relationships, and in the car sustained revenue lifecycle.
Currently there are 23 million cars worldwide can be networked, this figure is expected to increase to 152 million. General Motors has been manufacturing vehicles additional services, such as GM OnStar safety services hub. In 2014, the United States listed the new car is equipped with a 4G LTE mobile hotspot, the future will be adding more services.
More and more car manufacturers are developing in this direction in the new car to add more value-added networking networking services. Now I will introduce some new networking car service, and how to become a cornerstone of the Internet of Things ecosystem.
Ride Gone are the days off the assembly line. Today, many car manufacturers in the car joined the board mobile hotspot functionality, allowing drivers and passengers could have been on the road network. In addition to General Motors, the Audi by Audi Connect services are provided by Gemalto support the mobile hotspot service, Ford’s 250 kinds of models are over 30 million vehicles by adding a new BlackBerry QNX operating system driven Sync 3 functions.
As the vehicle manufacturers are using to connect to a mobile operator’s network platform of things, passengers can also be laptops, smart phones and tablet computers to connect to the car to the Internet, watch videos, and access social media. For drivers, they would prefer to be able to provide car manufacturers this new feature.
The car is similar to the wireless software update smartphone software updates. Automotive networking service software updates are available through the wireless network is completed, so that car manufacturers can directly contact the car without having to go to the dealer to update.
This is important, because in the past year alone, the United States has recalled more than 60 million vehicles, many of which are due to software problems. Recall to the driver and vehicle manufacturers to bring cost and burden can become very serious.
Many car manufacturers have made progress on the wireless update. Thanks to Gemalto, the Audi parking spots and to provide access to oil and other functions through its Audi Connect solutions in wireless update; General Motors OnStar also connected via Bluetooth platform provides embedded platform for wireless updates. Wireless update is slowly becoming the industry standard, Chrysler’s Uconnect, Mercedes – Benz mbrace, BMW and Toyota’s Entune system ConnectedDriv regularly update the firmware through wireless to repair the car in the software problems.
We can use Bluetooth to connect the device to the car up the phone and navigation, but if it can flow without having to fiddle with your phone and consumed in the car, you can get your favorite content in streaming applications? By utilizing Things have never online capabilities, today’s networked automobile manufacturers to provide a new interface to allow consumers with Spotify or Pandora and other streaming media content, interactive services.
Things platform also allows content providers to easily realizable own service, and optimize content for networked automotive environment. Car manufacturers, premium content providers can take advantage of even a physical store of things, so that owners are free to try their services or products. OnStar’s new business AtYourService function directly to the car, still on the road when the driver put the drivers and businesses together. Network services, such as RetailMeNot Coupons and Entertainment Book may be sent directly to the car’s direction of travel businesses shopping coupons to the car’s dashboard.
And things just for the car to provide services, it also allows providers to track usage patterns, inform the driver the opportunity to try out new features or upgrades as appropriate. Things have become realizable help deliver these services and strategic platform.
Personal and vehicle safety
Safety continues to be one of the most important people buy cars considerations. Things now allows networked automobile safety has always been, even after the accident. For example, you can make things Volkswagen Car-Net services such as pre-installed with the 24-hour automatic accident notification, so that in the event of an accident to automatically notify emergency services.
These may be life-saving functions are entirely dependent on a reliable, low-latency connections because delay notification of life is directly related to safety.
Things also created a usage-based insurance (UBI) in this emerging value-added service that by tracking the behavior of drivers, build personalized solutions for each driver insurance rates. Insurance companies calculate rates based on limited previous general factors as age, average mileage, accident and history, a lot of things to provide opportunities for customization.
For example, Allstate’s Drivewise program through a small device installed in the car to collect the driver’s driving style, the device collects data points, including speed, braking and driving time activities. By collecting this data, Allstate can be customized for each driver rates, encourage safe driving behavior and reduce insurance premiums. Allstate also with the network service provider Airbiquity car reached a cooperation to further develop the use of driving data of Allstate Roadside Assistance program.
Now there have been many drivers based on data collected by startups. For example, start-up companies Mojio commercial plug-in modules can be connected via an embedded radio car is connected to the cloud, are uploaded every minute hundreds of data points associated with the car, tracking everything from brakes to lock. Mojio will use these data points, together with our partners to provide networking automotive services, such as to measure the consumption of gasoline per mile by Concur, providing GPS tracking via Glympse.
New Business Model
Things are the car into a powerful hub that allows developers, car makers and service providers to provide value-added services, and effectively change their relationship with consumers.
Networking services strengthened carmakers relationship with consumers, enhance brand loyalty, while the development of the automotive lifecycle of new sustainable sources of income. Automobile manufacturers have been able to monitor real-time consumer experience, enhanced product quality and research potential sale opportunities. In turn, service providers also have an incentive to develop applications for open platform, bringing innovation to the driver and passengers.
With a powerful networking, automotive manufacturers are in the forefront of sublimation allows users to experience-based networking service will establish a new business model. Car sales are no longer a one-time act, but to create a sustained delivery of ecosystem services and liquidity.
As more and more companies are embracing the company turned from product service company for the Internet of Things, networked automobile industry’s success will become a beacon for many other markets.